La Fira de Barcelona is preparing to host one of the most important fairs of the year in Barcelona. It is B-travel, the most important event for the tourism sector, which will be held over two days, from April 15 to 17, at the Montjuïc venue.
Once again, Barcelona hosts the most important fair in the tourism sector, both for professionals and the general public, as it is the only event focused on traveler experiences. This new approach was introduced last year with great public reception. The twenty-fourth edition of B-travel—formerly known as the International Tourism Fair of Catalonia until 2015—has as its main attraction the customization of visits through 5 thematic areas: B-Happy, B-Special, B-Culture, B-Adventure, and B-Delicious.
The first area is aimed at relaxation tourism, trips with family or friends to disconnect and detox from daily obligations. Luxury trips, unique experiences, and shopping fall under B-Special, while B-Culture is the space for lovers of music, museums, or cinematography. The most adventurous, seeking adrenaline and strong emotions, will find their space in B-Adventure. Finally, those who prefer to enjoy gastronomic trips and wine tourism have a corner in B-Delicious.
Additionally, at B-travel, the main players in the tourism sector will be present to showcase their proposals and detect new trends. Travel agencies, airlines, public and private institutions, cruise lines, etc., will present the most attractive offers to captivate the tourist of 2016.
This year’s edition aims to surpass the good figures of last year’s event, which saw the participation of nearly 30,000 visitors, with 68% of attendees choosing their vacation destination at the fair.
In our six hotels located in the center of Barcelona, you will find all the services and amenities to enjoy your stay at B-travel. Particularly close to the fair, there are hcc lugano, just 9 minutes walking from the Fira de Montjuïc, and hcc open, just 14 minutes away. Without a doubt, two excellent options to make the most of your stay in the Catalan capital.
